Seven days

For this final assignment I need to write my own brief around the theme of seven days. The brief needs to be clear and challenging but manageable.

My brief

Initial ideas
Developing a brief

People around the world are being asked to isolate themselves in their homes. It’s easy to feel trapped, lonely and anxious.

My brief is to provide friends with a 7-day virtual holiday. As this is a virtual holiday, we’re going to abandon the usual tourist trail and instead dive into the world’s oceans led by our friendly tour guide inkfish.

The aim is to give people a happy distraction. So the most important thing is that the illustrations are fun and encourage ‘armchair’ adventure and social interaction.

The primary target audience is going to be adults, however, I would like to try to make the illustrations of broad appeal. Therefore the illustrations should be as inclusive as possible and strongly focus on visual communication.

The illustrations will be released one per day on social media e.g. twitter, so I’ll need to investigate suitable formats that are viewable on a phone or laptop.

The illustrations should be bright, colourful and fun! There are no colour restrictions.

To make my virtual holiday as widely accessible as possible if text is used then it needs to be in some way ‘translatable’ into other languages.

The holiday will take place across Easter weekend, which gives me three weeks to put together the holiday.

The deliverables are as follows:

  • Research to provide a ‘destination’ for each day of the holiday.
  • Thumbnails that develop these destinations.
  • Sketches to develop the character of inkfish.
  • Moodboards to develop colour and style.
  • Thumbnails to develop a storyboard.
  • Simple, black and white client visuals of the final artwork.
  • Final pieces, published on social media, which should include: A ‘frontpage’ advertising the holiday and illustrations for 7 days of adventure, one to be published each day.

Generating ideas

In order to make this a social activity I used existing whatsapp groups to ask friends ‘if they could visit anywhere, or anyone in the oceans where would they go and who would it be’. My plan is to select seven of the destinations and join them together into some kind of logical itinerary. Here is the list that I received:

  • An underwater frozen waterfall – brinicle.
  • The Galapagos – to meet Darwin – natural history.
  • The island of Loihi in Hawaii to witness the birth of a new volcano – hiking?
  • Borabora – to meet mantaray, leopard eels and happy little crabs. – relaxing.
  • Mermaids.
  • Kraken.
  • Underwater skiing on marine snow – downhill on canyon sides and cross country over the abyssal plane.
  • Giant squid.
  • whale shark.
  • narwhal – arctic.
  • metallic scaly foot snail.
  • Atlantis – historical day out.
  • Hydrothermal vent e.g. the lost city.
  • Tropical islands.
  • Sponge gardens of the Aleutian Islands.
  • Beagle Channel.
  • Easter and Christmas Islands.
  • Sea dragons.
  • Sea Pangolins at hydrothermal vents.
  • Icebergs and penguins.
  • Kelp forests.
  • Moonfish.

The itinerary

I plotted the locations of the suggested destinations onto a map. I gradually whittled it down to seven destinations that follow on from one another in terms of location and also are varied in their activities. I think that this hangs together as a ‘story’ much better than visiting random destinations on each day.

Choosing an itinerary
  • Day 1 – Downhill skiing through Zhemchug Submarine Canyon.
  • Day 2 – Afternoon tea in the sponge gardens of the Aleutian Islands.
  • Day 3 – Witnessing the birth of a new volcano at Lo’ihi Seamount, Hawai’i.
  • Day 4 – Myths and legends of Easter Island (Easter Day).
  • Day 5 – Rounding Cape Horn with albatross.
  • Day 6 – Diving beneath the Antarctic sea ice.
  • Day 7 – Party with the pangolins at a hydrothermal vent.

Moodboards

In order to start thinking about colour and I decided to start drawing together images from the different destinations.

The key colours are blues, greens and oranges, albeit theres quite a bit of variability among destinations. I also started looking through my own past images to think about style.

I think that digital collage might work well for this assignment. This also means that I won’t need to try to access new materials during this coronavirus epidemic – everything that I need is available online. However, I want to get some better ideas about how to create images using digital collage.

I did some research about creating interesting images with digital collage and in particular how to create depth in the image. Things that I need to consider are composition. One of the great things about digital collage is the ability to distort in interesting ways; however, the image has to hang together. It can be interesting to combine contrasting elements for example big and small or sharp and blurry. I think that I will spend time with pen and paper working out compositions before creating the digital collages for each image. This should also help me to create a unifying theme across all of the images. The choice of materials is important too – trying to create unity, or purposeful contrast, so that it doesn’t just look like a randomly thrown together collection of objects. Lighting is also important in order for the image to hang together and also to draw the eye into certain parts of the image. I also need to think about depth, which can be created by varying the sharpness and tone of objects. I have a lot to think about I’m keen to start playing but I think I need to begin by thinking about composition and how the images will hang together.

A screen grab from the Springetts website, which can be found at https://www.springetts.co.uk/our-work/monty-bojangles

During my research I looked at many images. A style that I think could really work for my adventure is something inspired by the Springetts Monty Bojangles truffle packaging. This design was apparently inspired by Terry Gilliams Monty Python illustrations. I’m not sure how these images are made. They look like digital collage bit I’m not sure that they are. I’m wondering about doing something similar – using brightly coloured collage objects and then illustrating over the top of them to create light and shade and texture. The above image makes great use of space and a plain background. The above style would work fabulously for afternoon tea in the Aleutian sponge gardens and party with the pangolins.

A little play with making shells in the Bojangles style.

I had a quick play in adobe illustrator with drawing lines over plain colours. For my illustrations I’m wondering about using digital ‘found’ materials with overlain drawing in illustrator. This should also be a relatively quick and easy way to create shadow and add volume to the images.

Social media

I had to decide which social media platform that I will use to ‘provide’ my holiday. I have very little experience of social media. After a bit of googling it seemed like either twitter or instagram could be appropriate platforms to use. In the end I have decided to use twitter because within my community I am aware of more people who use twitter than instagram. Given that I have made this project primarily to share with my friends then twitter seems the better platform to use. This helps to further constrain my brief. A tweet can contain up to four images and 280 characters plus links. So this is the maximum length of caption that I can include with each of my images.

Thumbnails

I began the process of creating images by researching each of the destinations, noting down key words and sketching key images. For each destination this evolved into an image. This was a fun process, it felt like I discovered the images rather than creating them. With the exception of the ‘afternoon tea in the sponge gardens’, I didn’t have a preconceived idea about what the image should look like.

I began with some initial ideas for all of the days
Then I spent some time working out how to get an Octopus to ski. My character developed alongside/ within these initial sketches.
Most of the images began with some research into the destination that gradually evolved into an image.

Part way through the thumbnailing process – when I was working on the Brinicles image, I decided that I should learn a little more about composition. One important thing was to decide on the size of the final images, so that I could start thumbnailing images with the correct dimensions. A little research revealed that the ideal size for a twitter image, in order to avoid cropping, is to have an aspect ratio of 16:9.

I also need to think more about the hierarchy of elements within the image i.e. which elements are essential to telling the story and which are supporting elements and then position them and colour them appropriately.

I learnt about different ways for positioning the elements within images – dynamic symmetry, golden ratios and rules of thirds. I hadn’t realised that the purpose of these techniques is to create imbalance in images and thus force the eye to wander around the image. As well as positioning elements according to hierarchy, I learnt about using distinctive colours to draw the eye to the most important elements in the image and reserving pure blacks and whites for focal points. Apparently, high contrast works well for small images (as these will be) and using different tones and sharpness in the foreground, middle ground and background to create depth.

Different methods of composition.
I experimented with composition techniques whilst making the initial sketches – this definitely helped.
How to party?
I couldn’t get my initial plan of having the Maoi (stone figure) on the left hand side of the image to work.
But on the right hand side it’s a little boring.
As I was sketching the map, I realised that it could hold clues to the different destinations, so I’m going to hold off making ithe map until I have the client visuals for each day.

Client visuals for each day

Once I had ideas for each of the days, I created my client visuals. I generally prefer my initial sketches to the client visuals. The initial sketches have more energy; the client visuals look a bit like pictures from a colouring book. However, the client visuals are also going to be useful templates for creating the digital collages. Hopefully I can inject energy back into the final images.

Day 1 – Downhill skiing in Zhemchug Submarine Canyon.
Day 2 – Afternoon tea in the sponge gardems of the Aleutian Islands.
Day 3 – Witnessing the birth of a new volcano, Loi’hi, Hawai’i
Day 4 – Myths and legends of Easter Island.
Day 5 – Rounding Cape Horn with the Wandering Albatross.
Day 6 – Beneath the Antarctic sea ice.
Day 7 – Party with the sea pangolins.

I haven’t yet made the client visuals for the ‘front page’ advertising the holiday or the map to locate the destination each day. My feeling is that it is good to let the map evolve alongside the final images, so that I can add clues to the destinations into the map.

Front page advertising image

I began by researching some images advertising holidays.

My advert definitely needs to include inkfish, it needs to demonstrate that the holiday is in the oceans. I’d also like it to include something whimsical, in order to provide a feel of what the adventure wil be like. However, I’m unsure about including text. I’ve generally been avoiding text in my images, in order to make them inclusive. The colours will ultimately be bright and in the same size as the rest of the images. I could include some things from the trip, however, I also don’t want to give the game away on where we’ll be going. So my aim with this image is to give people a feel for what the adventure is, where we’re going, and the style of the holiday.

Sketchbook pages
Sketchbook pages

The design I came up with for the front page prominently features the character inkfish, who is packing and preparing for her holiday. I think that I will include the dates of the holiday in this image but will save the rest of the text for the captions.

Client visuals for the first illustration which aims to advertise the holiday.

Colour scheme

I’m going to follow the 1970s wallpaper colour scheme of my lion from a previous exercise. I like the happy, childish fun theme of this piece. I think that the kind of adults that I’m trying to appeal to, will quite like these ‘nostalgic’ images. They’re fun and happy.

So, my first task is to rummage through the internet finding 1970’s wall paper swatches.

Final images

In this section I’ve presented my final images with their twitter captions. Beneath each image I evaluate what I think works well about the image and what I think could be improved.

Need a holiday but can’t leave the comfort of your own home?

Then join Inkfish on an ocean adventure.

Yes, there really is such a thing as a free holiday! All you need to do is sit back, relax … oh and invite as many friends as you like – the more the merrier!

I think that this image works quite well in terms of introducing the character of Inkfish and providing hints towards the nature of the adventure. The composition is simple. I chose to make Inkfish red in order that people’s eyes will be drawn to her in each image. I considered whether her colour might change among images – as octopus do – however, it felt more coherent to keep her the same colour throughout. Something I found tricky whilst making this image, was integrating different styles of ‘paper’. In particular I think that the gold teapot and the plain coloured camera stick out a bit and aren’t that well integrated into the image. I did also struggle with getting the balance of colours right across the image and not overloading the image with patterns.

From Antarctica to Atlantis, from penguins to sea pangolins, there are so many options of where to go and who to meet.

Inkfish has made her decisions and packed her bags. She looks forward to seeing you all tomorrow … have a big breakfast, day one will be energetic.

I think that the style of the map is quite effective and the different patterns and limited colour palette integrate well. Although, I wonder if it would look better to have the swirly sea pattern at a similar scale to the pattern used for the green of the land. I would have liked to include more ornamentation on the map, for example by including sea monsters etc but I didn’t have time. The little ships were also rather rushed and their style isn’t quite in keeping with the rest of the image.

Day 1 and we’re skiing through Zhemchug seafloor canyon.

We’ll be descending over 2.5km to the bottom of the deepest canyon on Earth – this one makes the Grand Canyon look like a baby!

Luckily for us the marine snow conditions are excellent at this time of year!

I like the composition that I used for this image, it has lots of energy and in general I think that the colours and patterns work well. I played around with different colours for the coral and fish in the bottom right of the image and never quite got it to work. My biggest frustration is that the angle of the skis isn’t correct for the orientation of Inkfish’s legs – this error is carried over from the client visual stage.

Day 2 and we’re in the Sponge gardens of the Aleutian Islands. A perfect place to relax sore muscles and enjoy a spot of afternoon tea.

Who’s that little punk rocker who wants to join us? Why I think it’s a nudibranch – I’ve heard that they’re partial to Victoria sponge cake.

This is one of my favourite images. I like it’s whimsy. I remember really struggling with the colouring of this image. It was hard to make the colours varied – as I wanted them to be – but not totally incoherent. I think this image is very flat; especially the cake stand. I’m not sure that this is such a negative as it’s clearly not meant to be a realistic image. I could probably make it more three dimensional quite easily by thinking more about the lighting and adding some shadows.

Day 3 and it’s time for some sightseeing – we’ll be beneath the waves, witnessing the birth of a new volcano at Loihi seamount, Hawaii.

If you’re in need of freshening up after a couple of days travel, then the cleaner fish will be happy to oblige.

I think that this is an image where the lightiing and depth work quite well. I tried to make it that the volcano was a light source. I also consciously made everything in the foreground bright. In this image and many of the others I began by colouring in Inkfish, then added the background colours and then chose the colours of the other characters. I think that the background is a little too dark, so that it is difficult to pick out the mantaray in the background. I was never fully satisfied with how I created the smoke from the volcano – probably making the pattern smaller would have helped. I think it does work to reserve the only pure white in the image for the volcano.

If you have a little time on your hands, then the Easter Island rongorongo hieroglyphs are yet to be deciphered … you’ll find them decorating the edge of this map … hopefully Inkfish didn’t write anything offensive ….!
Day 4 and we’re amongst the Moai on Easter Island.

The Easter Islanders would select their new chieftan via a swimming race to collect an egg from the islet in the distance …hopefully your Easter eggs were a little easier to procure!

Happy Easter everyone!

With the Easter Island image, I really like the structure of the original ‘client visual’ for the image. However, I don’t like the colours in the final image – they’re too bright. I think the structure and contents are fighting each other. It’s all a bit too cartoony, whereas I’d rather it were mystical. I think the water works well and the pattern of horizontal lines gives the image stability. I like the light on the water and the bright white egg that attracts the eye. However, the green used in the foregroud is maybe too bright. The sun is a little too ‘cornflakes packet’. Making the hieroglyphs brightly coloured, draws attention to them, however retrospectively I think it would maybe have been better to choose a single colour for them.

Day 5 and we’re rounding Cape Horn in style with an escort of albatross. It’s safer by far up here, than with Inkfish’s distant relative in the treacherous waters below.

Where next … should we head north into warm Atlantic waters, or south into the infamous Southern Ocean …?

This is one of my favourite images. I really like the composition. It’s very simple and I like that the view is from a height. I think saving the bright colours for the balloon works well. I love the pattern that I found for the sea. I think the colours of the sea and sky are the wrong way round in terms of which is dark and which is light. The land may be a little too plain and it might have been good to have an overlay to make it appear more hazy and distant. The original image didn’t have the kraken and ship – these elements add to the story but I don’t think that they benefit the composition.

Our penultimate day and we’re taking a fast-paced tour beneath the Antarctic sea ice with emperor penguins. It’s beautiful down here!

Just one thing … don’t touch the brinicles (icy stalactites) – unless you fancy becoming a popsicle!

I think that my main satisfaction in this image is the ice. I was quite satisfied with the semi-translucent ice effect in the end – made from layering images of blue and green glass and altering their translucency. Retrospectively, I think that there’s too much empty space in this image. The characters would benefit from being larger, certainly in the foreground. I think that a lot of the patterns that I used in this image – particularly the penguin textures – are lost because they are so small. I quite like the idea of my composition in this image – mirroring triangles with the shape of the penguin path and the brinicles. However, I didn’t really pull it off. The purple seafloor may also have been a step too far, the overall colour scheme ended up a bit disney princess.

Our last day and we’re at a hydrothermal vent – it’s time to party with the sea pangolins – the most bling snails in the ocean!

And as with many a good party, it’s not long before Inkfish has a crab sitting on her head, boogying along to the YMCA …

… enjoy!

Inkfish would like to thank you for joining her on this adventure – you were great company!
Thank you to the lovely people who suggested destinations. Finally, special thanks to the designers of 1970s wallpaper, without whom this adventure would not have been possible!

I like the liveliness of this final image. However, I think it would benefit from being more colourful. It’s all a bit too brown. The composition is also not particularly exciting. I think the addition of the glasses with their bubbles is an improvement on the client visual, as well as including a lot more crabs. Maybe I should have shifted further away from reality and made the image much more colourful.

It was quite an interesting and fun process making these images. I ended up making the final images a day ahead of publishing them on twitter. This meant that I had to veer away from wanting everything to be perfect and instead find quick methods for doing things. My biggest struggle with the images was trying to get the colour schemes and balance of colour across the images to work, particularly in the busier images. This is definitely something for me to learn more about in the future. I probably need to think about colour from an earlier stage in image development. It was also quite challenging for the patterns to be a key part of the feel of the images without them taking over completely.

It was a lot of fun. I had a good holiday and it seemed like other people did too.

Educational strip

Cartoon strip
Character for front of pamphlet

The brief for this exercise is to produce: a cartoon strip of up to five frames to explain to young teenagers how to cope with an aspect of the onset of puberty; and a single illustration of the character from the cartoon strip for use on the front cover of a pamphlet. The title of the leaflet is ‘What’s happening to my body? It’s all going mad’.

I began by brainstorming aspects of puberty to illustrate in the cartoon. I quickly hooked onto the idea of focussing on emotions, in particular mood swings. An initial idea when I was brainstorming was to have a teenage character having a different emotion to a second character in each panel of the cartoon and then the second character giving a positive message in the final panel. I quite like this idea although it needs development.

I think it will help to develop the characters and see how the idea evolves. I’m going to take a look at cartoon styles for young teenagers. I’m thinking of having one teenage character who needs to be able to express lots of different emotions and one other character – adult, animal – that just looks empathetic and caring.

I scrolled through examples of cartoon characters that are aimed at young teenagers. It was notable that the characters are dominantly human, rather than the animals etc aimed at younger ages. They’re also more realistic depictions of humans than cartoons aimed at younger age groups. The cartoons tend to depict teenagers, slightly older than the targeted audience, in bright colours wearing trendy clothes. Given that my character is going to be exhibiting lots of different emotions I should start looking into facial expressions and body stances that indicate different emotions.

Sketches of characters from online research, development of my own character and facial emotions.
Thinking about emotions and posture
My main character

The focus of the images is going to be facial expression and posture in order to convey emotion with minimal words. I researched and sketched some quick ideas about posture before thinking more about the narrative of the cartoon strip. I soon realised that I needed to think about the second character. I was in a quandary for a while as to what gender both the teenage and adult characters should be as it’s a topic relevant to all teenagers. In the end I decided on male simply because I liked the male character that I’d drawn. I think the second character should look like an older version of the first but with a calm persona. That way it is ambiguous as to whether the character is an older brother, parent, or someone else. I think it makes sense to not make the character too parenty – but just an older role model. I think that the amount this character says should be minimal – teenagers (and other people) don’t generally want to be preached to.

I’m envisioning that this pamphlet has a whole series of short cartoons in it. Therefore, I’m going to keep the cartoon as a strip, rather than making it pamphlet sized. I’m going to have a look at cartoon styles and how to integrate images from one panel to the next. My current thumbnails aren’t very dynamic.

Thumbnails
Thumbnails
Cartoon strip – black and white
Cartoon strip – colour

Elements of the cartoon strip that I think work quite well are the narrative, chronology – using the clock, and use of different fonts to help express emotion. I enjoyed learning about facial expressions and posture to show emotions. I think the style of the cartoon strip isn’t particularly exciting. There’s too much white space. I considered including a background; however, I decided that it would detract from the image.

Now I need to consider what the character on the front of the pamphlet should look like – what emotion should he be showing in order to appeal to young teenagers to look at the pamphlet. I decided to try to make him look confident and experimented with different confident postures.

Confident postures

My final character is rather simple. However, his simplicity does make it easy to manipulate his body into different postures to show emotion.

Character for front of pamphlet

Working for children

Images of ‘wild’ lions for younger readers (3-5 years) and older readers 9+ years.

This exercise is about thinking about appropriate visuals for different age groups of children. The exercise begins with an exploration of the different styles used for different age groups. Then choosing words and characters and brainstorming images appropriate to different age groups.

Examples of children’s book illustration

I began by taking a trip to my local library in order to look at a wide range of children’s books. The books for younger readers are very strongly character based. The illustration is often just of the character, in bold colours, with no surrounding scenery. In contrast for 7-9 year olds there is often detailed and complex scenery that can be explored. For older readers, there is a move away from images, towards text, images are often in black and white and decorate the text, rather than depicting the text. There are exceptions to this with formats such as graphic novels. It wasn’t always obvious to me when looking through the library books, what age range the book was intended for, I guess that varies among different children.

For the next stage of this exercise I chose to brainstorm illustration for the word ‘wild’ for pre-school readers (3-5 years) and for established readers (7-9 years).

Brainstorming the work ‘wild’ for different age groups.

I began with some brainstorming of ideas around the word wild. Many of these came out with natural themes of plants and animals. It doesn’t come across well in the images that I tried to keep the images for the younger age group fun and not scary.

For the next stage of this exercise I’m going to introduce the character of a lion. I’ve chosen this as it came up in the previous brainstorming exercise.

Brainstorming lion designs for different age groups

I drafted some different lions. Those towards the left hand side of the pages are aimed at the 3-5 year old audience; whereas, those on the right hand side of the page are aimed at the 7-9 year old audience. For the younger audience, the lions are quite cute; whereas for the older audience they’re showing some signs, such as teeth, of being fierce beasts. I’m contemplating experimenting with digital collage for the younger audience.

The next stage is to create an image of the animal that also communicates the word ‘wild’ and making sure that there is consistency in style among the character and different elements of the image. I began with the image for 3-5 year olds. I decided to make this in digital collage using 1970’s wallpaper swatches. I was conscious with this image to make the character dominant and keep the background quite simple.

‘Wild’ lion design for 3-5 year olds.

I’m really pleased with this image. I think that it’s simple and effective. Maybe I could have adopted a wilder pose for the lion – but I think his staring eyes and teeth give him a certain wildness. It was relatively quick and effective to make the image using digital collage.

For the next image I’m going to make it in the black and white style used in reading books for older children. I’ve decided to go for the 9+ age range, rather than 7-9 year olds. From my initial lion sketches, the image that most jumps out the page at me is the top right image of a lions face, so I’m going to develop an image in this style.

I wonder if my image for older readers is a little complicated, when compared to some of the examples that I looked at earlier. I think that the image lacks a certain liveliness; maybe I should have had the lion in a more dynamic pose. I think it’s quite sad that a lot of books for older readers lack colour illustrations.

Packaging

Final design for choc chip biscuits
Line visuals showing how the three biscuit boxes stack together to form a bigger picture.

The brief for this exercise was to produce a series of illustrations for packaging to be used for a range of organic biscuits for children. There are three varieties of biscuit – raisin, choc chip and ginger. Each illustration should feature an extinct animal interacting in some way with the biscuit. Full colour drawings need to reflect the flavour of the biscuit.

I began by doing some market research into biscuits aimed at children. Such packaging is typically brightly coloured, with cartoon animals and fun font styles. Some interesting designs had transparent areas, where you could see through to the actual biscuits, that were integrated with the illustration e.g. the transparent area was within the animals mouth. As well as appealing to children, many of the packages also had something to appeal to parents. For example, by including some nutritional information on the packet.

To narrow down the brief a little, I have decided that the packaging should be colourful with a fun font and a cartoon animal or animals interacting with the biscuits. I’ll include some nutritional information for adults, alongside the word ‘organic’ in order to try to make the biscuits appear wholesome. The colours of each packet will reflect the flavour.

I began by thinking about the colour of the packets. Raisin might be purple, pink, dark, pink or red. Ginger could be oranges and yellows. The most obvious colour for choc chip is brown but this isn’t very bright and appealing, so maybe, reds, blues, purples, greens – there isn’t an obvious clour associated with this flavour.

Brainstorming extinct animals

I began by exploring and brainstorming different types of extinct animals. This also made me start thinking about how the biscuits might be incorporated into the image. I wondered about whether the packets could help tell the story of how the animal went extinct e.g. sailors stealing biscuits from dodo’s nests, biscuit asteroids wiping out the dinosaurs. This might have a little educational value that could appeal to parents. Alternatively the animals might be playing with the biscuits e.g. pterosaurs ‘bombing’ with biscuits, pleisiosaurs playing ping pong with biscuits etc. Alternatively the biscuits could be part of the animals anatomy e.g. biscuit ammonites. In this part of the exercise I was colouring with felt tip pens. I think these might be appropriate for the final image – childish and brightly coloured.

Thumbnails
Thumbnails for individual designs and stackable boxes

I decided upon using pterosaurs, ammonites and dinosaurs for my designs. I began by thumbnailling the ammonite design. I tried having amonites catching biscuits, or being confused by floating biscuits. At this stage my favourite ammonite designs were more abstract with lots of ammonites and biscuits in a pile. I struggled with how to get the ammonites to interact with the biscuits and decided to move onto the dinosaurs where I had a more obvious story.

I quite quickly came up with a design I liked in which the dinosaurs were being surprised by a biscuit-asteroid impact. I then had the idea of this impact being caused by the pterosaurs bombarding them with biscuits. This made me wonder about having boxes with individual designs that stack together to form a bigger pictre or story. This would increase children’s pester power as they would want to collect the boxes to create the whole picture. Ethically, I’m not too happy with encouraging over-consumerism in children but from the perspective of the brief I think that it works well.

Ideas for stackable boxes

I then had a look into suitable fonts before moving onto the line visual stage. At this stage I needed to decide on a shape and size for the boxes. I have been struggling with how much time and detail to put into line visuals.

Fonts and colour
Line visuals showing the three boxes and how they stack together to form a bigger picture

I’m really pleased with the line visuals – both in terms of the design and because I’m happy with the amount of detail in them. I think that the composition of the ammonite raisin biscuit design needs a little work – there’s not a lot going on on the right hand side of the packet. I am pleased with how the designs work together to tell a story.

Thumbnails to think about colour

Before making a mock up of one of the designs I thought about colour by making rough sketches of the layout of the boxes. The yellow of the biscuits will run through and tie together all three designs but the biscuits will have orange highlights for ginger, brown choc chips and purple raisins. The blue of the sky will continue from the pterodactyl ginger biscuits to the dinosaur choc chip biscuits. Then a different blue for the sea will run from the choc chip biscuits into the ammonite raisin biscuits. In order to emphasize the ginger theme, the pterodactyls will be orange. For the raisin theme the ammonites will be in purples and blues maybe with highlights of brighter colours. The dinsaur packet is more difficult, I want to avoid lots of brown, I will try to get red rather than brown into the image.

Final design for choc chip biscuit box

I’m please with the final design. I think that it’s fun and colourful. I like that the packets tie together to tell a story. If I were to produce this again, I might make the dinosaurs and biscuits a bit bigger and make the colours even more vibrant and bright. I really enjoyed this exercise – I’m sometimes surprised as to which exercises I most enjoy as I wouldn’t have thought that I’d particularly enjoy designing packaging.

Text and image

The first part of this exercise was to take a set of pairs of words and to write them in a descriptive way. I think that the most effective of these words are calm and mad.

I then found some digital fonts that illustrated the words well and chose colours that I felt fit with the meaning of the word. I was struck at this point by how limited using fonts in illustrator is. They don’t necessarily quite do what you want. Of these fonts, I think that the lowercase ‘thin’ works quite well. I didn’t find a font that I felt illustrated the words fast or fat well.

I then created a moodboard for the pairs of words. I found this quite useful for thinking about colour and texture. This gave me good ideas for how to get movement in the word fast – I love the runner at the bottom of the image with his streaky lines. It also gave me the ideas to use lines of colour for mad.

Below are my words. I’m particularly pleased with how the word big worked in it’s bold 3D font. I’m also pleased with the colourful and curly ‘fun’ and the simple blue ‘calm’, which is little changed from myoriginal idea. Using pencil crayons for the fat and thin didn’t work well, they look like something taken from a school art wall. If I redid the word fast, I’d be more accurate about the spacing of the lines and shape of the letters – I think the design is a good idea, however, it’s not well executed.

Travel guides

Travel guide cover for Helsinki

The brief for this exercise is to produce three illustrations for a series of book jackets, at the size of an existing travel guide – for the locations Istanbul, Helsinki, Milan. The client would like illustrations in which many elements are brought together in a diagrammatic way. They would also like the type to be hand-dawn in an appropriate style.

I’m going to begin by researching the three locations. I’m going to do this be searching images and then making quick drawings of them in my sketchbook. Based on this I’m going to think about and refine the brief before providing client visuals for all three illustrations and a mock-up for one. At some point I’ll also do some research into font styles that typify the three locations.

Brainstorming sketches

I then began to think about the format of the covers. An early idea is to use a map of the city in the background with drawings of key features of the city – buildings, food etc … – superimposed on top of the map. However, I’m not sure how well this would actually stand out on a bookshelf in a shop. I also quite like the idea of making a graphic cover, maybe in the country’s national colours, with key features silhouetted on top. If I develop this graphic idea, then the font is going to be an important component of the cover, conveying the feeling of the place, so I started looking into different fonts.

Thumbnails and fonts

In the interests of time I’m going to run with the graphic idea and move onto producing line visuals. My plan is to have the writing and silhouettes in black on a coloured background from the respective countries national flags.

This is where it went a bit wrong. I became a bit obsessed with my initial line visual, which became time consuming, so I developed this into a final cover.

Helsinki book cover.

I took the hand drawn colour into photoshop and removed most of the background. I can never get the photoshop magic wand to behave how I want it to, so I end up using the rubber, which is time consuming. I’m also increasingly realising that I would be better off drawing the different elements of the image seperate from one another, so that they are easier to manipulate in illustrator and photoshop.

Once I’d removed the background, I then added in a background colour.

Travel guide cover for Helsinki

Stylistically I quite like the cover. I think using simple colours, with each book being a different colour taken from their national flag will be distinctive. I also quite like that it looks a bit like the elements have been cut out of paper and put together as a collage. I actually have plans in my head for a christmas card using the paper stars – which might look better if some of their internal white areas were removed.

My main criticism of myself in this exercise is that I failed to produce the three line visuals. This is something I struggle with – I get too particular and want them to look neat and tidy rather than being a representation and giving a feel of the final design. This is something for me to work on woth future exercises and assignments.

You get an idea of what the three designs for this exercise would look like from the thumbnails. The name of the city in an appropriate font is centre stage, then some silhouetted famous buildings and features of the city are at the bottom of the cover and some other decorative items at the top – lamps for Istanbul and shoes and bags for Milan. I had intended to make the neat cover for the Istanbul book cover as I think this would be the best of the three.

Editorial Illustration

How green is your food?

For the first part of this exercise I’m analysing some of the illustrations from today’s (22nd January 2020) opinion supplement of the Guardian newspaper.

I’m talkin’ a trillion trees people!

The first illustration shows a cartoon of a red-faced President Trump shouting ‘I’m talkin’ a trillion trees people!’. In the image Trump is flanked by people in military fatigues or wrapped in US flags in a Klu-Klux-Klan-esque way carrying militia flags and guns made from trees.

The article that accompanies the image isn’t in the supplement but is on the front page of the main newspaper. The article concerns Trumps speech at the World Economic Forum criticising climate crisis warnings pedalled by ‘prophets of doom’ and claiming that he’s a ‘big believer in the environment’ because he’s planting some trees, despite having pulled out of the Paris climate agreement.

The benefit of the illustration, and maybe the reason that it may be in the opinion section of the newspaper, is that the image is far more provocative than the written article. It depicts somebody who is highly aggressive and completely farcical.

On Brexit and Megxit

This large centre-page illustration shows a crowd of Europeans seated in a sports stand watching two men in suits push the UK away from Europe. The UK is topped with a giant crown from which Harry and Meghan are escaping onto a small boat with a Canadian flag.

The image summarises a couple of current news stories and has the title ‘on Brexit and Megxit’ and the caption ‘the rest of Europe is mesmerised as the UK prepares for Brexit and Harry and Meghan simultaneously begin their transition to exiting the royal family’.

This is a humorous political illustration and effectively depicts the farce that is going on in the UK as a European spectator sport. As with the previous illustration, this image very effectively depicts the political leaning of the newspaper.

How green is your food?

The next task is to create an illustration for this newspaper for an article called ‘How green is your food?’. To get ideas for this illustration I began by reading about the topic and making sketches whilst I was reading.

Sketchbook pages

My main take home from this reading is that this is a really complex topic. For example, I would assume that buying food that has been flown half-way around the world would have a higher carbon footprint than buying locally grown food. However, this may not be the case depending on the climate where the food is grown and local farming practices. It seems clear that meat production has one of the worst environmental impacts due to deforestation and the waste produced by animals.

I think that the key concept that I want my illustration to convey is complexity. Other words that may be useful are: air miles; carbon footprint; water; deforestation. I want to get some humour in there, maybe by creating aeroplanes out of vegetables, or having farting cows. I think the next step is to work out how to tie images of different concepts together.

Sketchbook pages

I really struggled with this first approach. It didn’t have a coherent theme. Part of the problem is that only some parts of the story are complex. Some, for example that eating meat has a serious impact are more straight forward. As a result I decided to abandon this plan and instead choose a specific article to illustrate. So I went back to the article that I read about carbon footprints and air miles, which can be found here:https: http://www.theguardian.com/environment/2008/mar/23/food.ethicalliving.

The overall message of the article is that simply considering the distance that a food product has travelled from where it was grown is not a good measure of its carbon footprint. Sometimes, food that has flown long distances has a lower carbon footprint than food grown locally.

The following words and phrases stand out in the article:

  • The concept of food miles is oversimplified.
  • Air transported beans from Kenya could account for the emission of less carbon dioxide than British beans.
  • Air freighted products are not necessarily less sustainable than local produce grown in heated greenhouses.

For the image I think I’m going to focus on the phrase – ‘air transported green beans from Kenya could account for less carbon dioxide than British beans’.

The final image is going to be 24 cm x 14 cm. Stylistically I decided that I wanted to try the style that both of the above illustrations are in – sketchy black line and pro marker/ felt tip pen. The images look quite fresh, or even rushed – like they’ve been drawn quickly for the paper.

How green is your food?

I think that the concept for my image – the CO2 scales – works; however, I don’t think that the illustration is very well executed. I think that the image would work better if it were a but busier. Maybe having the cities in which the food is consumed in the background. Exaggerating the size of some of the elements in the image e.g. the flags and the planes might also help.

Your own work

The aim of this exercise is to use one of my existing images to develop a commercially viable, or appealing object within an area of authorial practice (children’s publishing, decorative illustration, fanzines and artists books, editorial, prints and artwork, fashion and accessories).

I began by assembling a gallery of my work from my sketchbooks and coursework from this module that might be suitable – I realised that I quite like a lot of my rough sketchbook images. Several of these come from the inktober exercises and maybe I should start doing this again – sketching a random word per day.

Gallery of images

I think that it would be really useful for me to learn about the process of making greetings cards as this seems like a small first step towards making a little money from illustration.

Several of the images strike me as appropriate for cards – the bright summery strawberry, the volcano and the sketches of animals. These are certainly the type of greetings cards that I might buy. So for now my audience is me. I’m going to produce some cards, with the purpose of learning about the process of getting cards printed, that I can then give to people rather than buying cards, or producing one off cards for people. Once I understand the process then maybe I could develop more images, and more cards, with other audiences in mind.

I did some research into card printing. For all of the companies that I looked at, the smallest sized card that they would print is A6, which is bigger than I had anticipated but useful to know before the design stage. Different companies clearly had different markets – which was reflected in their minimum print run. I did find a small company that specialises in printing for illustrators, fine artists etc. They do small print runs, try to use sustainable materials etc, provide a photoshop template for the design. I think this is a good place to start.

One thing that I quickly realised when playing around with my images in illustrator is the need to have good quality photos of them. It’s really hard to get the light even across the image. I can really see the value of a scanner at this stage.

I played around with a fragment of my strawberry image from a previous assignment and also the octopus sketch from a children’s book cover exercise.

Strawberry
Strawberries
Card design on printers template

I quite like the chintzy strawberry design but think the octopus design is more the type of thing that I would buy.

This was a really useful exercise for helping me to understand the process of both manipulating my work in illustrator and photoshop and also the process of producing a ‘professional’ card. This has given me a lot more confidence in using photoshop to manipulate and alter hand drawn images. I think some of my methods are still a little clunky; however, if I put in effort to do more of this, I’m sure that things will get smoother. I’m really interested and excited to see my printed card.

Magazine illustration

Lost memories

The brief for this assignment is to produce an illustration on one of the following topics: lost; disaster; discovery; or guilty secret. The illustration should be based on a still life for which I can select the items. The rest of the content, the method used to produce it and the colours are my choice.

For this assignment I have decided to work with the theme ‘lost’.

Selection of objects for still life on the theme of lost

The first thing that I need to consider is what objects to use for the still life that evoke the theme of lost.

Brainstorming ‘lost’

I found the brainstorming process quite interesting. I began by thinking about quite obvious objects – mazes, lost children, decaying flowers and gradually things became more metaphorical – empty bottles, time, death etc. Retrospectively, these are all quite negative, whereas I actually find getting lost in nice places a form of freedom. The process of thinking about objects to use for the still life, also made me start to think about materials and colours – white for empty, black for death, watery pale colours to represent things not quite being clear.

For the still life I chose a locket that belonged to my Great Grandmother, with a photograph of my Grandmother as a teenager inside it. By the time this photograph was taken my Grandmother had lost both of her parents. My Grandmother died several years ago having suffered from alzheimers for many years. So for me this is an object tied up in the theme of lost. In the early stages of alzheimers my Grandmother described this disease as like all of the hooks in her brain coming loose. For my objects, I decided to use: an image from a book of the maze of neurons in the brain; and a watch to represent the passing of time. The subject matter seems rather dark at the moment. I’m hoping that at some point in the process I can introduce this idea of ‘lost’ and ‘loss’ actually being quite freeing … I’m unsure how.

For the next stage of this exercise I’m going to take photographs of the objects from different angles – probably slightly disorientating angles and try focussing on different objects and where the edges of the image are. I’ll use this to help me to make thumbnails for producing the objective drawing. The brief does not state anything about the shape of the final image, other than it should be smaller than A3. I’m already quite excited about distorting this image. Maybe having some of the neurons wrapping around the object in the image, or ‘falling’ out of the book.

In terms of the composition I think that it should be a bit chaotic and disorientating so that it makes you feel lost when you look at it – the book is upside down; the chain of the locket is tangled up around the watch (a happy accident from trying to get the locket to stay put and not slide off the book). I’ve included some crumpled white cloth, for texture and to signify emptiness.

I experimented with photographing the objects from different angles and rearranging them. I think that this first image is interesting, it focuses on the watch and locket. However, I’m not sure that it is clear that the background image is of neurons.

Still life objects

The second image clearly shows the neurons in the background image; however, the composition is boring.

Still life objects

I like that the image below is out of focus. I think that this could be a useful way of distorting the image to give a feeling of being lost. I also like that this image shows more of the background image of neurons and has more of a sense of space. I also like that the locket is almost held by the neurons.

Still life objects

This image zooms out to show more of the book. I don’t think it is as interesting as the close up images of the watch and locket.

Still life objects

For the thumbnails, I began by drawing a set of different shaped spaces in which to work. This was to force myself to try different compositions. However, as I progressed I found it easier to draw sections of the still life and then choose portions of the drawn image.

Thumbnails

As I progressed I began to distort the image. In particular by making the locket and the watch larger than in real life and then tangling them among the neurons. On the page shown below I like the composition in the top image. However, I’m wondering how easy it would be to introduce a character or sense of place into this image because the objects are being viewed directly from above. I’m wondering about having a character who is lost, wandering around the chaos of the image and I think that this would be easier with an image viewed from the side. Another idea would be for this to be the contents of a cupboard, the view through a window, or a map. Going back to the photographs I think it would be interesting to have parts of the image out of focus, or being erased to symbolise memory loss. Maybe I could just have the figure, or silhouette of somebody sat with this image as a backdrop.

Thumbnails

I tried to make the image more 3D. I’m starting to quite like this design and it’s chaos. When I was drawing the version below, I decided that it would benefit from another object, so I added in an old key. I’m wondering about rotating the image for the final design so that the perspective is all wonky and disorientating to add to the lost feeling. This is turning into an image abut losing your mind and your memories. I wonder about having this image as the view through a window but partially obscured with a landscape and people wandering through the landscape also wandering through this image.

Thumbnails

Below is my objective drawing of the keys, watch and locket wrapped in the neurons from the photograph in the book.

Distorted objective drawing on the theme ‘lost’

I tried to make this initial drawing in quite a detailed scientific style. I really like the maze of neurons in this image – I think this gives it a disorientating maze-like feel. I think the sketchier thumbnail versions actually work better – they give the image more movement and I like that they aren’t contained within their boundaries. I ended up making the objects in the image bolder as they did initially get a bit too lost. I think that making these items bolder helps to lead the eye around the image. However, I am concerned as to whether somebody looking at the image for the first time would understand that these are neurons and what the image is about.

I think for the tonal image I want to make the neurons a bit more styalistically neuron like, or else just make it clear that they form a network and have that network starting to fall apart. I’m wondering whether to use bleeding water colours for the neurons. then superimposing the objects in collage. Another idea is to have a play with masking and water colour and either have the neurons in white, or else the objects, maybe with some sketchy lines here and there to highlight bits of objects.

Tonal drawing of still life

Before I make the tonal image I’m going to do a little research into ‘dreamlike’ images and memory loss to see if that helps with my choice of materials.

Several of the dreamlike images use characters in either black or white, silhouetted against a colourful background in pastel shades of blue and pink. The night sky is also used to symbolise the dream theme. I also like the out of focus hands, this gives a feel of both dreamlike and things feeling a bit lost. I could do something similar to the bright white stars in the night sky to represent the neurons in my image. However, maybe they shouldn’t be so clear and bright if they’re decaying.

I looked up some other peoples’ images of neurons. One of the surprising things that struck me is that blue is quite a common colour used in these images. I think I’m going to move away from the scientific drawings of neurons and try to do something simpler and more irregular. I don’t have much experience in using watercolours, or ink, so I think I need to have a play with different effects. I really like the white neuron. However, I’m wondering if I have white neurons and white objects if there will be too much white in my image. I think the black head filled with a network of colourful and white lines is effective in explaining the image. I’m wondering about rather than having a character in my image, instead having the image contained within a head to give it location.

The images about memory loss are quite interesting. Again, it’s common and effective to use the outline shape of a head. They are all fragmenting in some way. I could make use of this in my image, have it gradually fragmenting at one side or something. I wonder if I could use something like this for my images. Have them silhouetted in white but with some line drawing with in them that is becoming jumbled and fragmented in some way.

I think the next step is to have a play with some inks and watercolours and pen and ink drawing. I think these should be really effective media for making the image free and not quite retained within its edges.

Playing with watercolour ink and wet paper

I played around with watercolours ink and wet paper. I found that blue ink on hot press watercolour paper made the most effective and interesting dendritic patterns that could represent the neurons in the image. I also found it most effective to paint using a dropper, rather than a paint brush. I played around with masking – both using it as a boundary to stop the bleeding ink and also to mask out areas where the objects are.

Dendritic blob in blue ink.

One of my favourite images to come out of this experimentation is this image of a head. I think this might be quite helpful for ‘explaining’ the neurons. I don’t think that on their own it is obvious what these dendritic blobs are meant to represent. However, giving a vague head shape to the image helps.

Head

One thing that I learnt from the image below is to be a bit sketchy with the masking fluid, rather than creating big blobs of white because this helps integrate the objects into the mess of neurons. I tried adding sketchy lines and pencil crayon to help bring out the objects. The pencil crayon didn’t work at all and I tink it’s much better to leave the objects whole – it makes them a bit more empty and lost. The image below also has far too much ink in it. I like the amount of white that is left in the image above. I think that it makes for a more interesting and effective image.

Objects

To create the final tonal image I’m going to produce a sketchy version of my line drawing from earlier. Then I’m going to roughly and sketchily go over some of the pencil lines using masking fluid. I’ll then apply a pale green wash and then add the blue ink but be more sparing than in the image above. One of the things I quite like about working with the ink and wet paper is that it has a bit of a life of its own that I then have to accomodate and work with – sometimes with good effect, sometimes not.

Tonal image in progress
Tonal image

I think the blue ink on wet paper and masking of the objects in the tonal image works quite well. I’m still not sure how much sense this image makes without context. I decided to sketch/ colour the objects using gold ink. Partly to give the image a slightly dreamlike non-real feel and also because the image is about lost memories and memories are precious.

Detail of chain and watch in tonal image

I particularly like areas where the gold ink is mixed with water. I think that it gives a print-like finish. I’d like to try to have more of this style in the final image, rather than the thick and goopy gold paint. I also added roman numerals to the watch face to give it a feeling of age.

Character and location development

I think this is the real challenge now, how to make it clearer that the image is about lost memories and how to suggest a narrative. Originally I was thinking about having a small character, maybe a little girl exploring within the image – sort of lost within the image. Another idea is to silhouette an old person over an area of the image – again so that they are lost within the image. I like the head that I made earlier but I wonder whether for this to work the neuron illustration should just be within the brain area. Alternatively I might have the image in a window or doorway – to give a feeling of the disorientation and lost feeling of dementia.

Window

An initial idea is to roughly sketch over the image in ink, with an old person looking out of a window at a chaotic mess of memories. As a result of this I started to think about body positions for old people – stooped over, or sitting. At the same time I was quite interested in developing the head idea and roughly sketched in pencil and also in ink, different head shapes that might imply that the person is old and also different techniques in ink.

Old people
Experiments with ink and masking

I like the effect of a head with the neurons and objects superimposed on this I also played with the idea of including a window behind them. However, I decided that once the detail was inside the head then this would lead to a complicated image. I also played with different colour washes that might go behind the head. I think the yellow complements the blue well.

Head with window

I then returned to the idea of having masked figures in front of the neuron-object artwork. It’s been helpful in this exercise to make thumbnails in ink – previously I’ve tended to thumbnail in pen and then add some watercolour.

Masked figures

Something that I notice about the previous images that I collected on the theme of memory loss is that where theres a head involved there is some kind of horizontal horizon line that gives the head a sense of place, rather than floating.

I decided that I prefer the image with a head containing the artwork, rather than an image of a person within the artwork. Therefore I set about experimenting as to whether to restrict the artwork to the brain area of the head, or to included the artwork within the whole head.

Sketchbook heads

Line visual of final artwork

Ultimately I decided that the whole head should contain the artwork but to include a concentration of neurons within the brain area.

Line drawing of final artwork

Final artwork

Lost memories

I’m really pleased with the way that I represented the neurons in the image. In earlier images I’m not sure that it was clear what they were; however, by placing them inside a head I think that becomes clearer. I love this technique of dropping ink onto wet paper, I like the slight unpredictability of what happens and the interesting marbled colours that it produces.

I’m somewhat unsure about how well making the objects in gold ink works. For the final image I struggled to recreate the print effect that I liked in the earlier image. Below is the final image in progress, before I applied the gold ink. I find this simpler image produced in a single colour quite effective.

Final image before applying the gold ink.

I tried to include a horizon line in the final image by changing the tone of the yellow wash in the background; however, this wasn’t particlarly effective. It also doesnt make complete sense to have a horizon line for a disembodied head. Maybe the head should have shoulders so that it doesn’t float around the page.

The original brief for this piece was to convey the theme of lost. As the image evolved it became more specifically about lost memories. Having been so involved in the image and having used such personal objects, I find it difficult to decide how well the image conveys the theme. An element that hasn’t come out well is that it is meant to be the head of an old woman. Maybe it would have been useful to give the image better context, for example show an old lady sitting thinking in front of a window. However, this would have reduced the size of the head with the objects in it and potentially also distracted from the objects.

This part of the illustration course was about developing my own style. However, rather than clarifying what my style is, it has illustrated to me that I am enjoying experimenting with different materials and don’t yet really have my own style. I do really like taking quite a technical or scientific image and turning it into something more free and artistic. I think this is potentially quite an interesting way to represent scientific concepts.

I really enjoyed the process of producing the images for this assignment. At the outset I had no idea what the final illustration would look like. I enjoyed the way that it gradually evolved – I felt like I discovered the final image as I went along.