The aim of this exercise was to create a brief for an existing illustration. I chose to use a poster advertising Sequoia National Park in the USA. This poster is one of many 1930s-40s style iconic posters advertising the U.S. National Parks. Prior to this exercise I had assumed that all of these posters were reproductions of originals, which were produced by the U.S. Works Progress Administration in the 1930s as a means of supporting artists through the great depression. However, during this exercise I discovered that only 14 original posters were produced and most of the hundreds that exist today are more recent productions in the style of the original posters.  An example of the poster that I chose to use for this exercise can be found here.

Sequoia National Park Poster Brief:

The brief is to produce a poster advertising the Ranger Naturalist Service and Sequoia National Park for the U.S. National Parks Service. The poster should capture the uniqueness and grandeur of Sequoia National Park and should appeal to and inspire a sense of adventure in the ‘average American’. The poster will be produced at a variety of scales from tabloid upwards and will be displayed in a range of public spaces e.g. train stations.  The poster should be in the style of the iconic 1930s-40s National Park Posters using a palette of up to three colors, with up to three shades of each color plus black and white. The poster will be screen printed and should be suitable for mass production. The poster will include the following text: ‘Ranger Naturalist Service’ ‘Grove of the Giants’ ‘The Crystal Cave’ ‘Horseback Rides’ ‘Camping and Hiking’ ‘Sequoia National park’ ‘U.S. Department of the Interior’ ‘National Park Service’. The text should be in the ‘1935 National Park Font’.